Profit Vs Circularity

Is the Equation Balanced?

The comprehensive use case of Bouygues Construction

May 20th at 1.00 pm CEST

Being Circular includes making the most from any resource, whether it is materials, energy, water, space and more to reduce our impact on the environment. But one of the main questions is what kind of businesses can generate value from the optimization of the use of resources.

This Catch&DO Impact session will be dedicated to analyzing how drivers for circularity are expected to impact business models and positioning in the value chain. The specific case of Bouygues Construction is directed to open new questions on the disruption potential of Circularity. 

Who could be the disruptor, and the disrupted? 

ISSUES ADDRESSED DURING THE SESSION

Catch & Do Circularity Black Board(4)

Is circularity a business model?

Chris DedicoatEMEA President of Cisco said, in the frame of the actions of the Ellen MacArthur Foundation, « Transitioning towards a regenerating model will stimulate economic activity in the areas of product innovation, remanufacturing and refurbishment, and in turn will generate employment. ». But, How?  

As stated by Pr. Paul Ekins, Professor in Resources and Environmental Policy, Circularity is not economically interesting for business operators in most cases. What if it is because they have not yet found out how to capture value from Circularity? What if they did not even know they were Circular and their ways to save resources were already profitable? 

Circular is defined by the European Commission as making the most from any resource, whether it is materials, energy, water, space and more to reduce our impact on the environment... one of the main questions is what kind of businesses can generate value from the optimization of the use of resources.

Catch & Do Profit Vs Circularity(1)

THE SPEAKERS

BOURCERIE Julien 2 resized 2

Julien BOURCERIE

Head of Open-innovation & corporate venture

Bouygues Construction

Julien is responsible for the strategy and execution of new innovation methodologies, including startup cooperations, corporate venture, intrapreneurship and design of specific acceleration programs. Previously, Julien started as roadworks engineer @Colas, and then founded the startup Excesterra dedicated to circular economy of groundworks before serving @Bouygues Construction in various position, always in touch with innovation in the Construction industry.

Geraldine ANDRIEUX

Founder & Chief Executive Officer

BLUMORPHO

Geraldine is a recognized expert in Innovation and Disruption Management, generating value from research to market. A molecular biologist by training, she has always been fascinated by the concepts of DNA, ecosystems and energy that she turned into models to drive disruption.

She loves exploring new areas to generate creative and sustainable solutions. She is passionate about ideas that are out of the ordinary and communicates with positive energy to push the boundaries, open new pathways and to make disruption happen.

On the 20th of May, Julien Bourcerie, Head of open-innovation & corporate venture at Bouygues Construction will share insights on Bouygues Construction’s approach towards circularity and how start-ups can collaborate with the group.

Profit Vs Circularity - Is the equation balanced? CATCH&DO (Impact) #2 by BLUMORPHO

20/5/20211:00pm CEST1 hour

Catch&DO by BLUMORPHO is a series of inspiring sessions which invite the audience to shape its mind on key innovative topics. Too often Innovation is packaged into keywords, if not buzzwords. But what does it mean in real life? What does it mean in terms of execution and value ? We invite you to CATCH the idea to pull the trigger and turn concepts into action and DO the right thing.