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Starbucks Odyssey combines loyalty program with an NFT platform

As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees)

Our comment :

NFT is one of blockchain’s business model. It could be interesting to consider those tokens as a way to value and exchange digital assets, using blockchain protocols – not to focus on cryptocurrency. This fact opens the question of new business models and customer relationship & engagement.
Geraldine Andrieux, CEO and Founder
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Starbucks Odyssey combines loyalty program with an NFT platform

As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees)

BLUMORPHO comment :

NFT is one of blockchain’s business model. It could be interesting to consider those tokens as a way to value and exchange digital assets, using blockchain protocols – not to focus on cryptocurrency. This fact opens the question of new business models and customer relationship & engagement.
Geraldine Andrieux, CEO and Founder
ClosePlease login
ClosePlease login
ClosePlease login

Starbucks Odyssey combines loyalty program with an NFT platform

As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees)

BLUMORPHO comment :

NFT is one of blockchain’s business model. It could be interesting to consider those tokens as a way to value and exchange digital assets, using blockchain protocols – not to focus on cryptocurrency. This fact opens the question of new business models and customer relationship & engagement.
Geraldine Andrieux, CEO and Founder
ClosePlease login
ClosePlease login
ClosePlease login
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