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Starbucks Odyssey combines loyalty program with an NFT platform

As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees)

Our comment :

NFT is one of blockchain’s business model. It could be interesting to consider those tokens as a way to value and exchange digital assets, using blockchain protocols – not to focus on cryptocurrency. This fact opens the question of new business models and customer relationship & engagement.
Geraldine Andrieux, CEO and Founder

Starbucks Odyssey combines loyalty program with an NFT platform

As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees)

BLUMORPHO comment :

NFT is one of blockchain’s business model. It could be interesting to consider those tokens as a way to value and exchange digital assets, using blockchain protocols – not to focus on cryptocurrency. This fact opens the question of new business models and customer relationship & engagement.
Geraldine Andrieux, CEO and Founder

Starbucks Odyssey combines loyalty program with an NFT platform

As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees)

BLUMORPHO comment :

NFT is one of blockchain’s business model. It could be interesting to consider those tokens as a way to value and exchange digital assets, using blockchain protocols – not to focus on cryptocurrency. This fact opens the question of new business models and customer relationship & engagement.
Geraldine Andrieux, CEO and Founder

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