Sustainability by design:

“The Elevate” case by Hyundai

One to one discussion with John Suh – Vice President & Founding Director of New Horizons Studio at Hyundai Motor Group

October 26th 4:00 pm CEST

Today every single part of the economy has to take into consideration two major change factors: the global digital transformation and the imperial necessity to address climate change, the environment and the whole planet. It is obviously for our collective benefit but just vital for the future generations.

The industry is certainly where the challenge is the most demanding given the nature of the production activity and the capital expenditure associated. Reinventing the sourcing, manufacturing and reusing/recycling processes, as well as the adoption of new durable materials and agile tracking methods through the whole supply chain are now key issues which are not an option anymore to limit human’s resources consumption. That poses the question of the addition of smart passive and active functions to materials while limiting their impact during their whole lifecycle.

On the 26th of October, we have the privilege to invite you for a one to one discussion with John Suh Vice President & Founding Director of New Horizons Studio at Hyundai Motor Group in charge of Elevate. Beyond the Elevate development case, it will be the unique opportunity to address and illustrate the strategic issue of Agile, Green and Sustainable Manufacturing.

John will also explain how start-ups can collaborate with the group.

 Let’s get inspired…

ISSUES ADDRESSED DURING THE SESSION

C&D #8 Sustainability by design(2)

Towards an Agile, Green and Sustainable Production embedding new materials…

In 2019 Hyundai Motor unveiled a concept car called “Elevate” that walks on legs, during the Consumer Electronics Show (CES) in Las Vegas. “Elevate” is an electric vehicle that has four movable legs attached to its body. It is capable of mammalian and reptilian walking gaits, allowing it to move in any direction. With the walking ability, Elevate can climb a 1.5-meter wall, step over a 1.5-meter gap and walk over diverse terrain at an average speed of 5 kilometers per hour.

Branded as a viable tool for search and rescue operations, the technology “Elevate” goes well beyond emergency situations and could offer new Urban Mobility usage as Taxi or Care sharing services.  It is particularly true for people living with disabilities.

As Vice President & Founding Director of New Horizons Studio, John Suh is in charge of Elevate at Hyundai Motor Group. Beyond the Elevate development case, it will be the unique opportunity to address and illustrate the strategic issue of Agile, Green and Sustainable Manufacturing.

We will notably touch with John on the right parameters and conditions to enable a sustainability by design approach in the automotive industry. We will cover the materials resilience, the recycling and circularity aspects as well as the consequences of the new propulsion technologies and all the tracking/supply chain issues related.

C&D #8 Sustainability by design(1)

THE SPEAKERS

John Suh

Vice President & Founding Director of New Horizons Studio

Hyundai Motor Group

John Suh is vice president and founding director of New Horizons Studio, which is focused on thedevelopment of Ultimate Mobility Vehicles (UMVs), including the concept vehicle Hyundai Elevate. New Horizons Studio is expected to push the extreme limits of vehicl e development, building vehicles to traverse off-road terrains with unprecedented mobility, through a combination of robotics and wheeled locomotion technology.

John has held several leadership roles at Hyundai Motor Group since 2011. He served as founding director of Hyundai Ventures, and then led Hyundai CRADLE (Center for Robotic-Augmented Design in Living Experiences) as its founding director based in Silicon Valley. He brings over 35 years of expertise in the automotive and emerging technology sectors, including roles at Stanford University, Palo Alto Research Center (PARC; formerly, Xerox PARC), and General Motors Company.

John has a BS degree in electrical engineering from Kettering University and an MS and PhD degrees in mechanical engineering from Stanford University. John has numerous technical publications and has six patents and patents pending in the fields of robotics, artificial nose technology, and location based services.

Questions that will be raised in this One to One conversation with John Suh:

What does sustainability by design mean?

What is a sustainable production?

Is a “green” local production possible?

Is a “green” local sourcing possible?

How start-ups can collaborate with the group?

 

Sustainability by design: “The Elevate” case by Hyundai

26/10/20214:00pm CEST1 hour

Catch&DO by BLUMORPHO is a series of inspiring sessions which invite the audience to shape its mind on key innovative topics. Too often Innovation is packaged into keywords, if not buzzwords. But what does it mean in real life? What does it mean in terms of execution and value ? We invite you to CATCH the idea to pull the trigger and turn concepts into action and DO the right thing.