Why and how to crack corporates’ resistance to collaborate with start-ups and to invest in open innovation

When BLUMORPHO was founded, our mission was to promote a portfolio of technologies and innovation to generate corporate collaboration and investment opportunities. So we faced many challenges we believe you know as well including:

• Meeting with the right corporates able to see the value behind your solution and beyond the limits of their own short term activity;
• Staying stuck in the long series of “really interesting solution” meetings without closing the deal;
• The “Non Invented Here syndrome” while meeting with corporates interested in your solution but not in a collaboration;
• The need to bring another partner into the deal to address specific challenges whether it concerns industrialization, validation etc…
• The time and resources needed in business development.